Our thesis
Venture investing is an act of cultural creation.
It is how we participate in the renewal of the world, by backing ventures that bring abundant innovation and cultivate human flourishing. We aim to make something from our investing, and something through it: intentionally shaping organisations, products, and systems to reflect what is true, good, and beautiful.
Mission
What we are trying to do.
To back founders and ventures that enable the flourishing of individuals, communities, and the natural world, deploying capital and relationships in ways that bless others, renew culture, and embody the long view.
Our desired outcome is not only quality financial returns, but lasting cultural contribution: a future that restores what has been broken, renews what is tired, heals what has been harmed, and activates new ways of thinking and building.
Foundational principles
Six commitments that shape every decision.
- 01
Prioritising people
Ventures and capital are instrumental, a means to an end. People are primary, an end in themselves. While transactions are our fundamental activity, relationships are our fundamental priority.
- 02
Returns reimagined
We measure success not only in IRR, but in the lasting transformation of lives and ecosystems. We try to be unhurried: not controlling events, nor anxious, nor using force to achieve our ends.
- 03
Meaningful risk
As stewards of capital, we pursue bold, mission-aligned risk. We run toward harder problems and back innovations that reshape culture, without defaulting to preservation or reckless deployment.
- 04
Responsibility for outcomes
We stay involved. We do not look away when outcomes are financially strong but ethically or relationally weak. We choose fewer deals so that we can remain close.
- 05
Clear and generous terms
We design terms that align interests, honour previous investors, avoid exploiting power, and allow for generosity even in failure.
- 06
Formation over performance
We root our worth in something more durable than role, return, or resources, practising simplicity, generosity, and the sharing of what we have.
The framework
Creative restoration through sacrifice.
Three lenses shape how we evaluate and support the ventures we back: what they build, how they build it, and why.
Strategy
What we build
Everything an organisation does to express mission, serve customers, and create value: products, services, programmes, brands, and experiences. Strategy is defined by its cultural impact. Does it renew culture to be more humanising, truthful, beautiful, abundant, and lasting?
Operations
How we build
Everything a business does to develop, support, and deliver strategy: culture, systems, capital, business models, innovation, and partnerships. Operations are defined by their people impact. Do they bless through grace, generosity, justice, patience, and mutuality?
Leadership
Why we build
The motives, ambition, worldview, character, and imagination of an organisation's leaders. Leadership is defined by its success script: whether it is shaped by self-advancement, or by surrender, accountability, rest, and generosity.
Read more
The full thesis, in long form.
A longer document sets out our convictions, practices, and rule of life in more detail, including the spiritual and theological grounding behind the principles on this page. It is available on request.